Marketing Training Workshop
This day-long workshop will take you and your core team of up to 12 people through the basics of marketing enabling you to create a marketing plan and apply techniques to make your business brand stand out from the crowd and help you to secure more clients.
During the day we will explore:
1. What is marketing?
2. Why is marketing important?
3. A 4-step marketing strategy
4. Creating a marketing budget
5. How to identify your audience and consumer
6. Developing a brand people want
7. Research
8. Why people purchase
9. How to create a brand
10. Writing a mission statement
11. Features and Benefits
12. Psychology of colour
13. Psychology of font
14. Product placement
15. Writing a marketing brief for a designer that will deliver
Trainers
Courses are delivered by Jo Cox-Brown or Sylvia Oates.
Jo has worked in marketing for blue-chip companies such as Microsoft, Unilever and Mars and has over 18 years’ experience in creative writing to engage a variety of audiences.
Jo was the Chief Executive of a Charity and social enterprise for 8 years where she directed the marketing and communications strategy for the business.
Sylvia has worked in marketing and PR within the leisure sector for over 16 years, working for companies such as Merlin Entertainments, a hotel operator and a business travel company.
Sylvia was the Chief Executive of the Business Improvement District in Nottingham for five years, providing support and expertise to local businesses of all sizes, including advice on the development of successful marketing strategies and plans.
Both Sylvia and Jo provide marketing mentoring services through Silverlock.
Course location
We can deliver this course at your offices, or we can help to organise a suitable venue.
Course date
We will work with you to set a date that works best for your organisation. If you’d like to book this course, please call us on 0115 9266 477 or get in touch via our online form.
